BIGO LIVE: The Fastest Growing Global Community For Live Video Broadcasting

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Srishti Saha Senior Author

BIGO LIVE, the fastest growing social media video streaming app, proudly announces it has now reached a new status as a global brand and enjoys vast popularity not only in Asia, but also in North America, Europe, Russia and Middle East. It is becoming a hub for live video broadcasting for the entire world. It now stands out being a highly downloaded app in both Google Play and the Apple App Store.

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What Is BIGO LIVE?

BIGO LIVE is a free live-streaming video app that was launched in March 2016, for iOS and Android enabled-mobile users. Built by BIGO Technology, this app enables its users to broadcast themselves and capture audiences to share their lives spontaneously via video. Since its launch, it has rapidly captured a fast-growing audience in the Southeast Asian region particularly young people. BIGO LIVE provides active, young and fashion-forward people a forum to find each other and connect. They can then share their interests and thoughts about any topic under the sky, thus making BIGO LIVE a great platform to start growing your social circle.

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What empowers BIGO LIVE?

BIGO LIVE’s massive popularity can be ascribed to its core team strength and technology. The technology, talent and experience offered by the app not only support each other coherently but also contribute significantly to build a quality product that speaks volumes about the underlying constituency.

What adds up further is the presence of powerful personalities who have taken to BIGO LIVE’s platform to address large number of users about topics they strongly feel about. Its fast growing community features popular news anchors who have popularized the app by roping in their respective fans via various social media channels like Facebook. Some popular names include Lilly Luta, Dang Dung, Nguyen Huu Cong, etc. in Vietnam. Their followers have helped achieved a record of 9000 users in one BIGO LIVE room. Statements from sources at MIGO, a famous entertainment company in Vietnam, claim that most of their talents are also engaged in BIGO LIVE for updating their audience. In Thailand, online celebrity Onboatz, which commands a strong following of 80,000 users in Instagram, now shares updates via BIGO LIVE.

The purpose of BIGO LIVE lies in creating a positive atmosphere while being implemented as a tool to voice positive messages. This has garnered a lot of positive acclaim as it is not only helps people connect but also spreads awareness. Indonesian star Julia Perez shared her experience in battling cancer via BIGO LIVE, a move appreciated by her fans who were moved by her tell-all session.

BIGO LIVE is more than a social platform!

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In regions like North America and South Korea, the platform has managed to create a broad user-base. Famous American prank star, Vitaly, had once broadcasted a bullfight that he joined on Halloween. Before the bullfight took place, he had even tweeted, “If I die, at least I die live,” inviting everyone to join his BIGO live stream to watch the exciting bullfight. In South Korea, BIGO has created a large and healthy community with live streamers broadcasting their interesting lives and tutorials for viewers.

BIGO LIVE advocates healthy broadcasting content. Bigoer Di Du Hoc offers overseas Vietnamese students to introduce themselves to American and Canadian users, which have in-turn attracted 2000 viewers in one session and has also received high acclaim from users.

It is common to find professional communities on the app, attempting to create an indelible impact amongst the audience about issues they believe in. Dentists have made their mark in the app platform by being interactive with users and sharing dental care knowledge. This act has been applauded by followers from regions that suffer from poor dental care education or access to dental care services.

Apart from connecting people and being an integral medium of general education, the platform wishes to assist emerging actors and actresses in engaging their audience which helps them to eventually land roles in movies and advertising. This has turned live broadcasting apps pioneered by BIGO LIVE, into one of the key tools in assisting growing talents to increase exposure and make themselves more visible.

BIGO LIVE continues to perform especially well in the Southeast Asian, North American, European, Chinese, Russian and Middle East markets. It has only grown further outwards from its humble roots embodying what BIGO stands for: Before I Get Old. It lets users do something interesting and meaningful to share with a larger audience before they start getting old. It’s a young and trendy community and this may be the differentiating factor in BIGO crossing borders and gaining its well-deserved popularity.