Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Exploring the Possibilities of Artificial Intelligence

    26 May

    Magisk Error 1: What to Do When Your Android Device Won’t Boot

    14 May

    How do Shazam and SoundHound work: The Science Behind Music Recognition Technology

    11 May
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    YaabotYaabot
    Subscribe
    • Insights
    • Software & Apps
    • Artificial Intelligence
    • Consumer Tech & Hardware
    • Technology
    • Tutorials
    • Contact
      • Advertise on Yaabot
      • About Us
      • Contact
      • Write for us
    YaabotYaabot
    Home»Advertising»House of Blueberry And Natori Partner To Create Digital Fashion Collection
    Advertising

    House of Blueberry And Natori Partner To Create Digital Fashion Collection

    Namrata LahiriBy Namrata Lahiri3 NovemberUpdated:8 February3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    natori
    Share
    Facebook Twitter LinkedIn Pinterest Email

    House of Blueberry and Natori have come together to present what they call a “new era of digital fashion”. The initiative is unveiled on November 3 at 9 am ET.

    House of Blueberry has made a name for itself in the digital fashion industry. Since its inception in 2012, it has created virtual assets such as avatar wearables. The company describes itself as a ‘digital wearable company that is also a data company.’ Mishi McDuff founded Blueberry as a solo creator of Second Life in 2012. She has sold over 20 million virtual clothing items to date. 

    Blueberry finds its success because Second Life users were willing to spend money on their digital identities. According to McDuff, Blueberry made $60,000 in its first year. With a team of three designing virtual clothing for Second Life, its annual revenue had reached $1 million by 2016.

    House of Blueberry also recently collaborated with Roblox. As a part of this collaboration, it created a 3D boutique shopping experience. This initiative allowed players to preview the latest fashion collections while also building a digital community. Blueberry is already present on multiple platforms. The team behind it is actively expanding its brand and community to the largest web 2.0 platforms, as well as web 3.0 metaverse offerings.

    On the other hand, the Natori Company is known to create high-end women’s fashion. The company creates exclusive intimates, sleepwear, lingerie, ready-to-wear, home, perfume, towels, eyewear, and other items. Josie Natori built the company as ‘a complete concept, a way of life.’ She took the company from the ground up after leaving a prestigious position on Wall Street. She was the first female Vice President of Investment Banking at Merrill Lynch.

    The recent collaboration between the House of Blueberry and Natori will focus on designing and creating the digital fashion collection. This move will bring Natori’s iconic designs and the magic of the virtual world to all Roblox avatars. The collection will include printed robes, matching sets, earrings, sunglasses, and four new hairstyles. All of these are inspired by Natori’s ‘East meets West aesthetic.’ The Natori showroom has also been reimagined on Roblox in ‘Blueberry World.’ For the uninitiated, the Blueberry World is populated by avatars dressed in signature Natori patterns and silhouettes.

    This collaboration is special for another reason. It is a representation of the upliftment of female forces in the fashion industry.  Mishi McDuff and Josie Natori, the female fashion tycoons, have joined forces to bring one of the industry’s most recognisable designer brands to the metaverse. This collection will exclusively be sold in House of Blueberry on Roblox. 

    Notably, Natori is also slated to launch a children’s line in the spring of 2023. This launch is expected to coincide with Roblox perfectly. 

    Roblox will offer a unique opportunity to bring iconic and timeless brands to a new generation of consumers through this collaboration. The House of Blueberry team considers this collaboration as an excellent opportunity to demonstrate the breadth of their capabilities. For digital fashion lovers, this beautiful brand activation will bring together Blueberry’s decade of experience in virtual fashion and metaverse spaces and Natori’s unique style to leave fashion lovers in complete awe.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Namrata Lahiri

    Related Posts

    How Improving Comprehension and Knowledge Help In Accessing Long Term Memory

    30 March

    Six Reasons to Buy Peptides in the UK

    16 February

    Why Should You Try THC-Free CBD Oil for Your Health?

    15 February
    Add A Comment

    Leave A Reply Cancel Reply

    Latest

    Exploring the Possibilities of Artificial Intelligence

    By Shashank Bhardwaj

    Quantum Computing: The Future of Artificial Intelligence

    By Namrata Lahiri

    Magisk Error 1: What to Do When Your Android Device Won’t Boot

    By Shashank Bhardwaj
    Advertisement
    © 2023 Yaabot Media LLP.
    • Home
    • Buy Now

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version