In today’s world, startups, businesses, and large companies constantly compete in the market. But competition is no longer limited to products or designs alone. To attract and retain more consumers, you need to focus on unique marketing plans, content creation, engagement rate, and efficient workflow.
Imagine you’re running an e-commerce business – with hundreds of orders pouring in; your team is struggling to keep up with frequent customer queries, marketing campaigns, and quality content generation. Sounds daunting, isn’t it? This is where generative artificial intelligence (genAI) tools can lighten your load and scale up operations without draining your resources.
Today, an AI tool can write product descriptions, generate ad visuals, or create personalized emails that resonate with customers within seconds. Due to its versatile use cases, businesses worldwide are switching to generative AI (genAI) tools to work smarter and deliver better results.
In this blog, I will discuss the five top genAI tools that are transforming businesses and redefining the work approach.
Key Takeaways
- Generative AI tools are increasingly used in businesses across global industries today. Major companies are incorporating genAI in businesses to achieve better results.
- Some of the top genAI tools, like Scribe, Journalist AI, Adobe Firefly, Synthesia, and Bardeen, are transforming businesses by managing workflow and content creation.
- Though genAI provides promising output, it still has a lot of challenges, such as ethical issues, high carbon footprint, hallucinations, and deepfakes.
Generative AI: Why Does it Matter?
According to the Precedence Research report, the global genAI market is expected to grow from USD 17 billion in 2023 to nearly USD 804 billion by 2033, with a growth rate of 46.5%.
The report also states that the business and financial market share will grow at the fastest rate of 36% from 2024 to 2033. Companies like Open AI, xAI, Meta, Microsoft, and Google are driving the growth of the genAI sector.
GenAI in business is transforming workflow and management across major global industries. I’m sure you have used some of the best genAI tools like – Grok, ChatGPT, Dall-E, GitHub Copilot, and Claude AI for your work or out of curiosity.
To learn more about the best genAI tools, read – The Ultimate Guide to Generative AI.
These popular tools play a significant role in businesses, including:
- Workload reduction in the team allows them to focus on strategic tasks.
- Automating repetitive tasks can save operational and manual labor costs.
- Consumer-centric solutions and recommendations can improve the engagement rate.
Whether you are an entrepreneur or a Fortune 500 company, generative AI tools simplify tasks and amplify results, making it worth exploring in a highly competitive market.
5 Top GenAI Tools Transforming Business
So, how is genAI used in business? Apart from the mainstream tools mentioned above, I’ve listed other top genAI tools that can improve your business in various ways.
Journalist AI
Journalist AI is one of the best generative AI tools for SEO writing. It is a comprehensive content creation and publishing tool designed to help local businesses, e-commerce, agencies, and startups. The tool creates high-quality articles, automates blog publishing, and even boosts organic traffic – saving manual time and effort.
Journalist AI features
- AI SEO writer: It creates well-structured keyword-optimized articles.
- Customized writing: Journalist AI can generate article titles and outlines with proper tonality, languages, and geo-targeting for product reviews and news.
- Automation: Autoblog, auto-linking, keyword monitoring, and automatic indexing help in ranking your articles.
Pricing plans
There are three plans available:
- Solo: $39/month
- Business: $79/month
- Agency: $259/month
You can choose your plan depending on your core business needs.
Adobe Firefly
Adobe Firefly is a generative AI tool designed to elevate creativity across various Adobe applications. It integrates seamlessly into Creative Cloud apps like Lightroom, Photoshop, InDesign, and others. It enables users to transform ideas into captivating visuals and videos.
Firefly features
- Text-to-image: The tool creates high-quality, hyper-realistic images with improved lighting and composition.
- Generative videos: Firefly can turn simple prompts into stunning video clips that can be used for marketing.
- Custom AI models: The AI tool delivers compelling brand-related content with customizable tools and new APIs.
Plans and pricing
Adobe Firefly is available via Creative Cloud subscriptions with flexible payment options:
- Monthly: $82/month
- Annual, but paid monthly: $23/month
- Annual, prepaid: $247/year
Scribe
Scribe, powered by AI, is a smart business tool designed to simplify the creation of SOPs (standard operating procedures), training manuals, and process documentation. It uses a blend of AI and screen capture technology to generate step-by-step guides with minimal effort.
Scribe features
- AI-Generated Guides: The tool auto-captures processes in real time and lets AI generate clear, structured documentation.
- Customization: Scribe can generate and edit content for titles, description, GIFs, screenshots, and branding.
- User-friendly interface: It is easy to use, even for non-tech-savvy users.
On the business front, Scribe is a perfect tool for training teammates and customers, automated documentation and SOPs, and onboarding new hires.
Subscription
Scribe offers three plans:
- Basic: free
- Pro Team: $12/month
- Pro Personal: $23/month
Each of the plans has its own advanced features, which can be unlocked at affordable rates.
Synthesia
Source | Generate professional videos with Synthesia
Synthesia is an AI-powered video creation tool that turns text into studio-quality videos using customizable avatars and voiceovers in over 140 languages. It allows you to create professional videos for marketing, training, and internal communication within minutes.
Synthesia features
- AI avatars: You can choose from 230+ avatars or create your own digital twin on Synthesia.
- Customizable voiceovers: The tools can generate consistent voiceovers with closed captions and translations.
- Collaborative workflow: You can easily share and edit videos with your team and ask for their input.
Subscription plans
If you’re looking to scale video content creation for your business, Synthesia is a good choice. You can choose your plans according to the business goals:
- Starter pack: $17/month
- Creator pack: $54/month
- Enterprise pack: custom pricing
Bardeen
Bardeen is an AI tool that automates complex workflows across sales, marketing, recruiting, real estate, etc. It acts as your personal AI teammate for tasks like outreach, market research, meetings or calls, and lead generation.
Bardeen features
- AI web scraper: it can extract and organize online data from various resources and instantly sync them on Google Sheets, Notion, and other apps.
- Playbook templates: You can browse and find automated playbooks for marketing, data collection, sales, product development, and recruitment.
- No-code builder: You can create custom workflows or actions in minutes without writing a single line of code.
Packages and pricing
Bardeen offers flexible plans suitable for all:
- Personal: free
- Pro: $30/month
- Business: custom pricing – billed annually
- Enterprise: custom pricing – flexible billing
These plans are ideal for scaling productivity and focusing on what truly matters.
If you’re still thinking of which AI tool is best for business, then list your goals and needs and select any of the top AI tools from the list to gain a competitive edge in the market.
It’s important to remember that these top genAI tools are not a replacement for human expertise. Businesses that blend genAI with human creativity and ethics are the ones set to succeed in the AI-driven future.
Benefits of GenAI in Businesses
Generative AI is revolutionizing businesses by tackling everyday challenges with smart, automated solutions. Here’s how top genAI tools are beneficial:
- Increased efficiency and productivity
Generative AI tools can handle repetitive tasks, which means teams can focus more on high-value projects. This increases businesses’ productivity and efficiency.
An example: Verbit mentioned that the correct application of genAI in business can enhance productivity by 40%.
- Better cost savings
Creating content from scratch is expensive and time-consuming. Whereas genAI helps businesses produce quality content at a fraction of the cost.
An example: Gamma Financial, a Fortune 500 company, used genAI tools to streamline code analysis and pull requests and automate code documentation. The satisfaction rate of the tools and workflow rose from 30% to over 70%. The company also saved $5.4 million in annual savings.
- Enhanced customer experience
The top genAI tools in business can transform customer engagement and experience by catering to their needs and addressing their concerns.
An example: H&M, one of the leading global retail giants, uses genAI to enhance the shopping experience for consumers. Their genAI chatbots reduce response times by up to 70% over human agents. This improves productivity and overall customer experience.
- Quick and creative planning
GenAI in business provides instant ideation or plans based on the data input. These could be innovative videos, cooking recipes, school project ideas, marketing campaigns, and more.
An example: Booking.com built an AI Trip Planner for customers to have in-app conversations with an AI tool about their travel plans. Based on their personal data, reviews, and travel information in the dataset, the genAI tool provides instant travel recommendations with price plans, all within the app.
Challenges and Concerns
While the top genAI tools offer significant benefits, businesses must navigate potential pitfalls to use them responsibly and effectively.
- Ethical concerns: Generative AI tools often generate content by learning from existing or training data, which can raise copyright, plagiarism, or other intellectual property issues.
- Risks of AI bias: GenAI systems can unintentionally reflect biases present in their training data, leading to inappropriate or insensitive content outputs. In addition to bias, other concerns, such as hallucinations and deepfakes, are quite common.
- Need for human intervention: While AI tools are powerful, they’re not foolproof. They need human input to maintain the quality, accuracy, and relevance of the content.
Though genAI in business is gaining a lot of popularity and seems promising, it also has its downsides. The carbon footprint of generative AI – especially large models like ChatGPT – is very high and negatively impacts the environment. Due to this, balancing innovation and responsibility is of grave concern today.
Generative AI in Business: The Future Outlook
The future of AI is already here – and we’re seeing how the top genAI tools are reshaping major industries today. Not just in business, but generative AI is revolutionizing education and the healthcare systems, too.
According to Forrester’s report (May 2024), 67% of AI decision-makers believe that their organization might increase investment in genAI in 2025. With increasing trends like decentralized AI, multi-modal AI, intelligent automation, and hyper-personalized marketing tactics, we’ll see genAI playing a bigger role in businesses.
Explore Top Tech Trends in 2025 and learn how technology is dominating global markets.
But it’s not all smooth sailing. While genAI simplifies content creation and automation, questions about copyright, bias, and data privacy still remain. Can businesses strike a perfect balance between creativity and ethics? Only time will tell.
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