Author: Jessica Bruce

Amazon is the biggest global online marketplace for consumer goods with billions of online shoppers purchasing from it every day worldwide. In 2019, with over 280.5 billion net sales vale, Amazon shared 52.4% of the total eCommerce market in the US.  Although Alibaba, an online marketplace with both B2B and B2C channels, leads Amazon in overall global eCommerce sales with $756 billion of value, Amazon is still the biggest accumulator of B2C sales. A seller on Amazon bags all kinds of values from the brand that makes his/her business promisingly accessible to the masses overnight. Still, not every entrepreneur prefers…