Author: Jessica Bruce

Amazon is the biggest global online marketplace for consumer goods with billions of online shoppers purchasing from it every day worldwide. In 2019, with over 280.5 billion net sales vale, Amazon shared 52.4% of the total eCommerce market in the US.While Amazon offers unparalleled reach and a vast customer base, sellers must also navigate pros and cons of selling on Amazon.  Although Alibaba, an online marketplace with both B2B and B2C channels, leads Amazon in overall global eCommerce sales with $756 billion of value, Amazon is still the biggest accumulator of B2C sales. A seller on Amazon bags all kinds…

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