Augmented Reality (AR) and Virtual Reality (VR) have been around for quite some time. While they’ve made their way into the worlds of gaming, marketing, and even real estate, their implementation was limited. This was mostly because these techs are still in their infancy. As technology advances, we keep seeing more and more opportunities for AR and VR open up. Their scope of implementation will expand and these technologies will be more popular than ever. This means now’s the perfect time to learn more about some of the biggest AR and VR technology trends.
AR and VR are taking conference calls to the next level
If you like Sci-Fi movies, you probably saw people speaking through holograms. Techs such as AR and VR made this possible and these “holograms” are now widely used in business and everyday life. This has brought so much change to team leaders in large corporations. Let’s say you’re a marketing manager in a company. Now, all you need to do is put on a headset and you’ll be in the same room as all of your team members. You can then hold the meeting and return to what you were doing earlier. Moreover, AR and VR have made it possible to have such meetings with professionals from all over the world. This has a huge impact on online collaboration and helps companies expand abroad. Expect smaller businesses to start using the same tech soon.
The use of AR and VR in shopping
It took people a lot of time to really start buying stuff online. In the beginning, consumers were afraid of using their sensitive data such as name and address when shopping online. While AI will make data collection even easier, people now shop online more than ever before. Large companies are always looking to enhance their customers’ shopping experience which is why they’ve turned to AI and VR. Giants such as Lacoste and American Apparel offer customers AR changing boots, thus taking online shopping to the next level. The feedback has been amazing and it looks like more and more people enjoy shopping this way. Similarly, IKEA gives customers an option to check how a particular piece of furniture would look like in their home.
Both techs have found their use in education
With the ongoing COVID-19 pandemic, we’ve all realized how important online education is. This might make experts think about developing new online classrooms. While we’re still not close to having teacher-less classrooms, AR and VR can take the entire experience to the next level. This is especially the case in certain fields that require simulations. Just think about all the training pilots go through. With the use of AR and VR, they can experience flying in the same environment real planes fly in. Also, firemen and police officers can face lifelike situations in AR or VR and make sure they’re ready for the real thing. With technology advancing, we might soon get to see this type of learning overtake education.
The use of AR and AI
AR and Artificial Intelligence (AI) go hand in hand. If you’ve ever taken an Instagram photo with a filter on, you know what we’re talking about. These two techs work together to decide which parts of the screen they should change. While this is a banal example of what AR and AI can do together, it gives you a good picture of what is coming. Companies in all industries are working on including the two in their operations to improve customer experience. This is how some of the top online casinos want to create the perfect experience for their players. They rely on these two techs to let players choose everything from the look of the table to the card design.
Projecting info for drivers on the windshield
When you think about driving and AR or VR, the first thing that comes to your mind are self-driving cars. These things exist but they’re not widespread just yet. Until these things become available for everyday use, experts are working on how to use these techs to improve the driving experience. Nvidia is already working on a software that projects info for drivers directly on the windshield. Therefore, drivers will be able to see all the info without taking their eyes off the road. In addition, this software will be able to point out hazards on the road and make everyone in the vehicle even safer. Large companies such as Mercedes, Toyota, and Audi are looking to implement this feature in some of their new models.
The bottom line
In the last few years, we’ve seen a real sprout in the demand for AR and VR. These two techs look ready to revolutionize both the business world and our everyday life. Some new implementations might arrive sooner than you think.
